Description Position Purpose Work with management and key users to recognize and identify business opportunities specific to the Woodward web presence and content management including eCommerce.Facilitates project team of developers andusers to meet requirements for support website related activities. Opportunities may require changes to existing systems, selection and integration of third party solutions or implementation of existing features of current system. Analyst must maintain a total Woodward perspective when selecting a solution and collaborate and drive to common business processes across the organization. Essential Functions
Primary responsibility is analyzing business processes and designing systems to meet business goals.
Alignment with marketing, sales, investor relations and HR departments on initiatives related to increasing revenue from web related activities and improving website content and usability.
Administration and support of web content management system
Ensure adherence to UX standards and SEO best practices to website content and landing pages
Drive adherence to IT security policies for internal and external user access and registration
Responsible for oversight of digital campaigns, website analytics, social media KPIs and insights based on the business unit initiatives
Measure, analyze, and optimize content performance and user experience across website and other digital channels.
Analyze eCommerce requirements and drive solution design by adhering to Woodward IT Development processes and procedures.
Support Subject Matter Experts by working with Process Owners to obtain direction and priorities, facilitating Subject Matter Expert meetings by location, coordinating training, resolving integration issues, software testing, and maintaining or preparing documentation.
Requires project lead oversight over multi-site business development projects.
Actively pursue new system technologies and solutions and applies them to business opportunities.
Act as a change agent within the business for adoption of process and/or IT system changes.
Provide technical support for systems including working within IT across different groups as required.
Review system specifications for completeness and accuracy to ensure adequate information and justification are provided.
Facilitate and coordinate software testing on system changes.
Act as a liaison to users implementing purchased software, participating in selection, evaluation, implementation, and ongoing support.
Provide follow up and closure to projects as well as on-going support.
Work with leaders to ensure project timelines fit within daily work assignments.
Assists with special departmental projects as necessary.
Performs miscellaneous duties as required.
Communicates, participates and provides input with the department or at a project level.
Solid understanding of web content management systems. Sitecore preferred.
Digital and social marketing experience required
Experience with best practices of SEO/SERP friendly page development & best practices
Working knowledge of Web analytics: Google analytics and/or Adobe Omniture
High level understanding of affiliate marketing, paid search best practices and display media best practices
Experience in the eCommerce realm
Demonstrates sound, logical thought processes and problem solving skills when producing system specifications.
Ability to manage multiple priorities and tasks for self and team members.
Communicates and interacts well with others in order to understand user requirements and to provide occasional advice and instructions.
Provides excellent customer service.
Able to facilitate a small team.
Demonstrated ability to manage small projects.
Experience integrating with SAP systems preferred.
Marketing degree or past experience preferred.
Knowledge of developing wireframe specifications.
Education or Formal Training Bachelor of Science or Bachelor of Arts
2+ years of web content management systems experience.
Experience with detailing program specifications and testing programs.
Experience with giving direction to IT individuals and users.
Experience implementing process and system changes where existing processes are in place.
Materials and Equipment Used Working Environment/ Physical Activities
General office environment.
Overtime may be required with flexibility to perform job functions during non-standard work hours.
Ability to travel domestically or internationally.
Woodward is an independent designer, manufacturer, and service provider of control solutions for the aerospace and energy markets. Our aerospace systems and components optimize the performance of fixed wing and rotorcraft platforms in commercial, business and military aircraft, ground vehicles and other equipment. Our energy-related systems and components enhance the performance of industrial gas and steam turbines, reciprocating engines, compressors, wind turbines, electrical grids and other energy-related industrial equipment. The companys innovative fluid energy, combustion control, electrical energy, and motion control systems help customers offer cleaner, more reliable and more efficient equipment. Our customers include leading original equipment manufacturers and end users of their products.
Woodward is an Equal Opportunity Employer
IT Business Systems
United States-Colorado-Fort Collins, Lincoln Campus HQ